Mobile users prefer experience of digital-first brands – survey
If eSim is introduced, than MNOs could be killed….
Mobile users prefer experience of digital-first brands – survey
Three quarters (75%) of consumers would buy mobile services from Amazon, PayPal and Netflix, according to a survey of over 3,000 UK and US mobile users by Matrixx Software. The survey shows that consumers prefer the experience of digital-first companies, with 73 percent saying they wish their mobile service provider operated more like Amazon. Netflix, PayPal and eBay also ranked high for digital experience.
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