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Mobile users prefer experience of digital-first brands – survey

If eSim is introduced, than MNOs could be killed….

Mobile users prefer experience of digital-first brands – survey

Three quarters (75%) of consumers would buy mobile services from Amazon, PayPal and Netflix, according to a survey of over 3,000 UK and US mobile users by Matrixx Software. The survey shows that consumers prefer the experience of digital-first companies, with 73 percent saying they wish their mobile service provider operated more like Amazon. Netflix, PayPal and eBay also ranked high for digital experience.

Piotr Mieczkowski

Shaping the digital transformation & helping clients achieve their goals.

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